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Channel: Bob Kaplitz Blog » web video
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Lose Weight and Build Your Business

Just about every day you’re hit with a barrage of ads for weight loss programs.  So how how can a weight loss clinic set itself apart?  No matter your business, the marketing concept is the same. For...

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Use Video to Demystify and Reassure

“Do I have to take my clothes off?” That’s one question and concern and many for prospects considering entering a weight loss program. The answer from our client Medi Weightloss Clinics is “No.” Even...

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How a QR Code Works

Download a free app like Scan Life or Red Laser, and you’ll see some brochures and ads come to life. Don’t get left behind while others take advantage of this valuable tool that leaves the traditional...

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Content Marketing: The Power of Story

How do you tell a visual story in a short amount of time? For our client, The Four Seasons Resort and Club in Dallas, we profiled a couple enjoying the hotel during a major golf tournament.  And enjoy...

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Snooze and You Lose

Most business owners we met see the need to change.  They come to us to guide them — especially for a video marketing strategy using social media. Others wants to hold onto the past, thinking they have...

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Behind the Scenes of a Web Video Shoot

Great producing and coaching make for great video storytelling. Regent Ducas, AR&D’s President of our content marketing division, is one of the best. Watch Regent in action during this shoot for...

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Web Video Tips: Try Some New Angles in this Chesney and McGraw Clip at...

Even if you don’t shoot a high powered concert like this at Cowboys Stadium, keep low angles and tight shots in mind when they help tell/show your story. Here’s a short clip that includes a few of...

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Learn Shooting and Editing Tips from a George Clooney Movie Preview

You can learn a lot from a George Clooney movie trailer when it comes to shots and editing that make for compelling storytelling. Look for my comments on the bottom of the screen. As you review the key...

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Video Tips for Financial Planners

Google “financial planner Dallas,” and you’ll find nearly two million hits. What will separate you? Video will! That’s because most financial planners are stuck in the text and still images. Pollock...

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How to Polish Your Writing for Video to Connect with Viewers

Don’t make the mistake of thinking your video alone will connect with viewers. Writing is a craft — one that’s essential to getting your message across, according to video pioneer Bob Kaplitz, Senior...

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