Lose Weight and Build Your Business
Just about every day you’re hit with a barrage of ads for weight loss programs. So how how can a weight loss clinic set itself apart? No matter your business, the marketing concept is the same. For...
View ArticleUse Video to Demystify and Reassure
“Do I have to take my clothes off?” That’s one question and concern and many for prospects considering entering a weight loss program. The answer from our client Medi Weightloss Clinics is “No.” Even...
View ArticleHow a QR Code Works
Download a free app like Scan Life or Red Laser, and you’ll see some brochures and ads come to life. Don’t get left behind while others take advantage of this valuable tool that leaves the traditional...
View ArticleContent Marketing: The Power of Story
How do you tell a visual story in a short amount of time? For our client, The Four Seasons Resort and Club in Dallas, we profiled a couple enjoying the hotel during a major golf tournament. And enjoy...
View ArticleSnooze and You Lose
Most business owners we met see the need to change. They come to us to guide them — especially for a video marketing strategy using social media. Others wants to hold onto the past, thinking they have...
View ArticleBehind the Scenes of a Web Video Shoot
Great producing and coaching make for great video storytelling. Regent Ducas, AR&D’s President of our content marketing division, is one of the best. Watch Regent in action during this shoot for...
View ArticleWeb Video Tips: Try Some New Angles in this Chesney and McGraw Clip at...
Even if you don’t shoot a high powered concert like this at Cowboys Stadium, keep low angles and tight shots in mind when they help tell/show your story. Here’s a short clip that includes a few of...
View ArticleLearn Shooting and Editing Tips from a George Clooney Movie Preview
You can learn a lot from a George Clooney movie trailer when it comes to shots and editing that make for compelling storytelling. Look for my comments on the bottom of the screen. As you review the key...
View ArticleVideo Tips for Financial Planners
Google “financial planner Dallas,” and you’ll find nearly two million hits. What will separate you? Video will! That’s because most financial planners are stuck in the text and still images. Pollock...
View ArticleHow to Polish Your Writing for Video to Connect with Viewers
Don’t make the mistake of thinking your video alone will connect with viewers. Writing is a craft — one that’s essential to getting your message across, according to video pioneer Bob Kaplitz, Senior...
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